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186. How to Lead Innovation That Actually Works | Cláudio Pimentel, CIO at Cofidis

50 min • 8 juli 2025

Digital transformation isn’t just for startups. It’s happening inside legacy institutions, and Cláudio Pimentel is leading the charge.

In this episode of the Productized Podcast, host André Marquet speaks with Cláudio Pimentel, CIO at Cofidis Portugal, about what it really takes to innovate from within. With two decades of leadership in tech and finance, Cláudio shares real-world insights on navigating change, building resilient teams, and making innovation a strategic choice—not just a buzzword.

They explore:

➡️ How agile practices reshaped delivery in a traditional environment

➡️ Why collaboration (not process) is the true driver of change

➡️ What most teams get wrong about AI in financial services

➡️ The rising importance of cloud sovereignty

➡️ How small markets like Portugal can become hubs for experimentation

This episode is packed with lessons for product leaders, CIOs, and innovation teams looking to create real impact—even in highly regulated, complex ecosystems.

🎧 Whether you’re working in fintech, enterprise, or government—this one’s for you.

Chapters:

02:29 Cláudio Pimentel: A Journey in Tech Leadership

12:03 Navigating Change in Established Organizations

18:35 Building a Tech Team from Scratch

26:29 Adapting to Agile Methodologies

30:08 Lessons Learned from Mergers and Transformations

31:37 Breaking Silos: IT and Business Collaboration

33:12 Innovation as a Strategic Choice

35:18 The Role of Innovation in Financial Services

39:37 Learning from Failures in Innovation

40:11 AI in Financial Services: Opportunities and Misconceptions

46:21 Responsible AI and Human Oversight

48:20 Cloud Sovereignty and Technical Limitations

53:34 Embracing Opportunities in a Small Market

56:37 Resilience and Strategic Decision-Making

📌 Connect with Claudio: https://www.linkedin.com/in/claudiopimentel

📌 Where to find Andre: https://www.linkedin.com/in/marquet/

🎟️ Join us in Lisbon at Productized Conference 2025 → https://www.productized.co

#ProductizedPodcast #TechLeadership #FintechInnovation #AgileTransformation #AIinFinance #ProductManagement #ChangeLeadership #CIOperspectives #CloudSovereignty #CreateChangeTogether

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189. Design Thinking for Impact: Lessons for Product and Policy Makers by Pedro Janeiro

188. Mastering AI in Product Workflows: Real-World Advice from Mustafa Kapadia

187. How Product Thinking Is Changing Organizations from the Inside Out | Sebastian Borggrewe

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169. From Coffee Brewing to Product Roadmaps: Tim Herbig on Decision-Making & AI in Product Management

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167. Mastering Product Discovery: Insights, Gut Feeling, and Structured Management with Julia Bastian

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154. Krasi Bozhinkova, founder of Owtcome: How Strategic Design and Empathy Drive Product Innovation

153. Denise Tilles, Chief Product Officer and Founder at Grocket: How Product Operations Drive Innovation and Growth

152. Sabrina Mach, Head of Product Innovation at ThoughtWorks: The Art of Going Slow to Go Fast in Product Management

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144. Sergiu Lazar, HOO at Product Weekend: The Importance of Psychological Safety

143. Jack Skeels, CEO of AgencyAgile: Navigating Agency Challenges

142. Martta Oliveira, CPO @ Cofidis: Improving Customer Experience with Design Thinking

141. Francesca Cortesi, CPO @Hemnet: The Importance of Values in Professional Fulfillment

140. Léa Samrani, André Arrimar, and Luis Broegas, P-Talks at Cofidis on Scaling Success

139. Léa Samrani, Fractional CPO, From Public Law to Product Management Mastery

138. Diana Stepner, Head of Product, Chan Zuckerberg Initiative | Cultivating Innovation and Team

137. Raquel Felix, Senior UX Researcher, Sword Health | Blending Psychology and Design Thinking

136. Fabrice des Mazery, Former CPO, Tripadvisor | A Journey from Vision to Reality

135. Vladimir Botsvadze, Marketing Thought Leader | Personal Branding.

134. Isabella Cesarini, Fractional CPO | Product Audits and OKRs

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127. Magali Pelissier, Head of Product at SamKnows

126. Melissa Perri, author of Escaping the build trap

125. Inês Liberato, Product & CPO Coach at Founders Factory

124. Randy Silver, Product & Leadership Coach @Out of Owls

123. Anabela Cesário, VP of Product Operations @OutSystems

122. Gonçalo Gaiolas, CPO of Sosafe

121. Dominique Jost, Head of product at Doist

120. Radhika Podcast author of Radical Product Thinking: A New Mindset for Innovating Smarter

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