Jessica Fickenscher is the chief experience officer at Speedway Motorsports. In this role, Fickenscher develops new Fans First initiatives and continues improving the sports entertainment company’s best-in-class fan experiences. https://www.epartrade.com/more/onlineraceindustryweek From EPARTRADE, RACER.com, & SPEED SPORT. Presented by ETS Racing Fuels, Fifth Third Bank Motorsports, Peak, Penske Racing Shocks, Scott Lewis Associates, and Total Seal Piston Rings. Sponsored by ARP, Performance Plus Global Logistics, and Shopmonkey.
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