2023 Featured Racing Event: Pikes Peak International Hill Climb (PPIHC)

Melissa Eickhoff is the executive director of the second oldest motorsports race in America – the Pikes Peak International Hill Climb where she brings best practices in event production, sponsorship activation and experiential marketing from her former roles across the racing spectrum. https://www.epartrade.com/more/onlineraceindustryweek From EPARTRADE, RACER.com, & SPEED SPORT. Presented by ETS Racing Fuels, Fifth Third Bank Motorsports, Peak, Penske Racing Shocks, Scott Lewis Associates, and Total Seal Piston Rings. Sponsored by ARP, Performance Plus Global Logistics, and Shopmonkey.