GM Goes All-In: Cadillac F1 Entry, 2026 Camaro Cup Car & Racing Technology

During Race Industry Week by EPARTRADE, Jim Campbell, Vice President of Performance and Motorsports Commercial Operations at General Motors, delivers a comprehensive look at GM’s expanding global motorsports strategy—from Cadillac’s entry into Formula 1 to a new 2026 NASCAR Cup Series Camaro, and the advanced simulation, CFD, AI and powertrain technology driving performance across every series.Broadcast from inside GM’s high-performance powertrain facility in Pontiac, Michigan, Campbell explains how this center anchors GM’s factory race programs and its Chevrolet Performance parts business—supporting programs in F1, NASCAR, IMSA, FIA WEC, IndyCar, NHRA, off-road racing, and more.🔑 Key Topics Covered in This Interview:• Cadillac’s acceptance as Formula 1’s 11th team• Why the 2026 F1 regulations are the right time for GM to enter• Cadillac F1 engineering hubs in Michigan & Charlotte• Ferrari customer engines and the roadmap to a Cadillac power unit• Sergio “Checo” Pérez and Valtteri Bottas joining the Cadillac F1 program• GM’s new Cadillac power unit facility in Charlotte• Chevrolet’s 2026 NASCAR Cup Series Camaro ZL1 update• 2025 NASCAR championships with Kyle Larson and Chevrolet• Shared simulation, CFD and AI tools across all GM race programs• Driver-in-the-loop simulators and tire modeling• How racing drives GM’s performance parts business• Motorsports as a talent-development engine inside GM• Global fan reaction to Cadillac’s F1 announcementCampbell also explains how technology transfer isn’t just hardware, but includes methods, data, simulation, and decision-making tools that flow between racing programs and production vehicles—making motorsports a critical part of GM’s business strategy.From Cadillac F1 to Corvette GT3, NASCAR Cup, NHRA, and beyond, this interview offers a rare inside look at how one of the world’s largest OEMs is positioning itself for the next era of global motorsport.This episode is essential viewing for racing fans, engineers, team owners, sponsors, and anyone interested in how OEM-backed motorsports programs are built and scaled.RACE INDUSTRY WEEK was brought to you by:ETS Racing Fuels, Penske Racing Shocks, ARP, Inc., Scott Lewis Associates, Fifth Third Bank Motorsports, PEAK, Crower, & CTech Manufacturing.#CadillacF1 #GeneralMotors #GMMotorsports#Formula1 #NASCAR #IMSA#ChevroletPerformance #CamaroZL1#MotorsportsTechnology #RaceIndustryWeek#EPARTRADE #RacingEngineering#CFD #Simulation #AIinMotorsport#CadillacRacing #FutureOfRacing