Inside SCORE’s Explosive Growth: Baja 1000, Global Expansion & the Future of Off-Road Racing

During Race Industry Week by EPARTRADE, Jim Ryan, Vice President of Marketing & Sales for SCORE International, breaks down one of the most significant growth periods in the history of Baja off-road racing—from record-setting global audiences to historic expansion plans for the legendary Baja 1000.Fresh off a landmark 2025 season and the 58th running of the Baja 1000, SCORE continues to establish itself as the world’s premier endurance proving ground for off-road racing, technology development, and product validation.🏁 In this in-depth conversation, you’ll learn about:• How SCORE achieved record live streaming and global reach• Why Baja remains the ultimate real-world endurance laboratory• Massive OEM involvement, including Ford Performance’s Raptor program• The rapid evolution of Trophy Trucks and UTV technology• Why nearly 50 vehicle classes now compete in SCORE events• How SCORE attracts multi-generational racers and younger audiences• The historic decision to run the 2026 Baja 1000 entirely in Baja Sur• SCORE’s role as a national motorsports tourism partner for Mexico• Growth of the Surviving Baja docu-series and Racer Network partnership• How SCORE balances global expansion with Baja racing authenticityWith competitors from 35 U.S. states and 18 countries, SCORE’s four-race championship has become a global motorsports destination—while remaining deeply rooted in the heritage, family culture, and raw challenge that define Baja racing.As SCORE approaches its 60th anniversary, the organization is embracing technology, storytelling, and international exposure—without losing the soul of what makes Baja racing unlike anything else on earth.This episode is essential viewing for fans of off-road racing, the Baja 1000, Trophy Trucks, UTV racing, motorsports technology, and endurance competition.RACE INDUSTRY WEEK was brought to you by:ETS Racing Fuels, Penske Racing Shocks, ARP, Inc., Scott Lewis Associates, Fifth Third Bank Motorsports, PEAK, Crower, & CTech Manufacturing.👉 Follow EPARTRADE for more exclusive Race Industry Week interviews with the leaders shaping global motorsport.#SCOREInternational#Baja1000#OffRoadRacing#BajaRacing#TrophyTruck#UTVRacing#RaceIndustryWeek#EPARTRADE#Motorsports