Inside World of Outlaws: Brian Carter on Growth, Streaming & the 2026 Vision

What does it take to run the most demanding dirt racing championship in the world—nearly year-round, across dozens of states, while balancing tradition, innovation, and sustainability?In this Race Industry Week by EPARTRADE interview, Brian Carter, President & CEO of World Racing Group and the World of Outlaws, delivers a candid, wide-ranging look at the growth, challenges, and long-term vision behind The Greatest Show on Dirt.From packed grandstands to digital innovation, Carter explains how World of Outlaws continues to thrive while staying true to the raw, authentic nature of dirt racing.🏁 Key Topics Covered in This Interview:• Why dirt racing has virtually no off-season• Managing 26 racing series across 32 states• What makes World of Outlaws Sprint Cars & Late Models the pinnacle of dirt racing• How DIRTvision became one of motorsports’ most successful streaming platforms• Why streaming revenue directly supports racers, purses, and tracks• Turning digital fans into butts in seats at racetracks• The importance of open pits and fan access• Balancing rules stability, cost control, and real competition• Sponsorship ROI and making racing a sustainable living• Building stars like David Gravel and Bobby Pierce• The constant “changing of the guard” in dirt racing• Supporting racers’ families with smarter scheduling• The development ladder from karts to 410 sprint cars• What the 2026 World of Outlaws season will bringCarter also explains why DIRTvision subscribers are investors in dirt racing, how storytelling creates lifelong fans, and why the live experience will always remain the heart of the sport.As Carter puts it:“We don’t manufacture racing. The product is visceral and real. Our job is to set the stage and let them put on a show.”Whether you’re a racer, fan, track operator, sponsor, or just discovering dirt racing for the first time, this conversation offers a rare behind-the-scenes look at how one of motorsport’s most iconic brands is preparing for the future.RACE INDUSTRY WEEK was brought to you by:ETS Racing Fuels, Penske Racing Shocks, ARP, Inc., Scott Lewis Associates, Fifth Third Bank Motorsports, PEAK, Crower, & CTech Manufacturing.#WorldOfOutlaws #BrianCarter#DIRTvision #DirtRacing#SprintCarRacing #LateModelRacing#RaceIndustryWeek #EPARTRADE#MotorsportsBusiness #GrassrootsRacing