fashion can’t sell you clothes, so it’s selling you community instead

community is the most overused word of 2025. fashion has decided instead of bringing down their prices or increasing the quality of their products, they're instead gonna focus on more events and pop-ups designed to create the illusion of a strong 'community' focus. let's talk about how community trips, coffee cart popups and sports collabs are increasingly featuring in fashion's marketing strategies, and what this means for us as consumers...🫶 thanks sm for watching xx♡ insta: https://www.instagram.com/katieerobinson_/♡ tiktok: https://www.tiktok.com/@katieerobinson_♡ threads: https://www.threads.net/@katieerobinson_💌 substack: https://katierobinson.substack.com🎧 podcast: refashioned (all major platforms) https://open.spotify.com/show/04EWQpOzuf200iOzdZoiyq?si=130c940dae464960📮 business email only - katie.susfashion [@] gmail [dot com](pls note i only work with sustainability-focused brands!!)⏱️ TIMESTAMPS:00:00 hiii01:09 PT1: fashion has a BIG problem rn

03:18 the rise of community

06:40 PT2: y fashion is pushing IRL

08:01 value thru identity & exclusivity

09:09 value thru authenticity & understanding

10:27 the OTHER reason for IRL

11:39 PT3: the fallout for consumers

13:43 how should we react?

14:38 BONUS fun thing & final thoughts!!!