Abercrombie & Fitch: E98 Stop Trying to Make Fitch Happen

The Shuffle Bois turn for the first time to the world of fashion and analyze the rise and fall of the iconic teen fashion brand of the 2000s, Abercrombie & Fitch. To do so, they are joined by Colettte Shade, author of “Y2K: How the 2000s Became Everything (Essays on a future that never was.” They discuss the meteoric rise of this teen fashion icon, the alleged sex criminals that formed its brain trust, and what the types of marketing targeted at young people said about consumerist aspirations in the 2000s. 

Huge shoutout to the book “The Abercrombie Age: Millennial Aspiration and the Promise of Consumer Culture,” by Myles Ethan Lascity, which was one of our main sources for this episode. 

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For more on Colette Shade, check out her website and give her a follow on BlueSky.