Eric Eastman, the Shrink of Drink, joins Gary, Allison, and Joel to discuss the psychological and sensory influences behind why we enjoy different types of beer. From nature versus nurture to sensory interaction, what makes your favorite brew, yours?
Listen to Eric's podcast, MysterE's Mysteries: https://lnns.co/pd75mUR1IS-
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TIMELINE
00:00 Welcome the Shrink of Drink
01:42 The Science of Taste Preferences
04:22 Persuasion in Beer Enjoyment
07:35 The Role of Environment and Music
12:27 The Language of Taste
15:00 Blind Beer Tasting Experience
15:51 Understanding Beer Sensory Perception
16:32 The Just Noticeable Difference in Beer Tasting
18:10 Training for Beer Tasting
20:02 Comparing Beer and Wine
21:23 The Influence of Social Norms on Taste
22:29 The Most Expensive Beer in the World
27:42 The Power of Visual Appeal in Beer
30:09 Conclusion and Farewell
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CREDITS
Hosts:
Joel Hermansen
Music by Sarah Lynn Huss
Recorded & Produced by David Kalsow
Brought to you by McFleshman's Brewing Co