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How advertising works – with Rory Sutherland

1 tim 37 min•4 oktober 2021

How does advertising influence us? This month, we hear from advertiser and behaviour expert Rory Sutherland, as he uses case studies from the world’s biggest brands to show how advertising makes us act against reason.This talk was recorded from our theatre at the Royal Institution on 10 May 2019.Ri Science Podcast episodes are released on the last Wednesday of every month, and our new ‘From the Theatre’ episodes are released on the second Wednesday of the month. Subscribe to be notified as soon as the next episode is released! 

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