Most sales training focuses on tactics.
Paul Ross focuses on the mind making the decision.
In this episode of Right About Now, Ryan Alford speaks with Paul Ross — a former founder of the global pickup and seduction community turned elite subconscious sales trainer for Fortune 500 teams.
Paul shares why:
- People don’t trust themselves to make buying decisions
- Logic doesn’t close deals — emotion does
- Focus is the currency of persuasion
- Asking for the order actually lowers close rates
- Language creates leadership and compliance
- Prospects want to be led, even if they say they don’t
This conversation reframes sales as influence, leadership, and subconscious trust — not scripts or pressure.
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Host & Guest Info
Ryan Alford
Host, Right About Now
Website: https://ryanisright.com
Paul Ross
Subconscious Sales Trainer
Website: https://www.sellwithsuggestion.com/rightaboutnow
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