The Golden Rule, with Harold Evans

00:00 - Intro

03:48 - Our strategy at Orenda: a minimalist approach, proactive pool chemistry

06:24 - What has changed in the pool industry culture?

09:00 - The aptitude in the industry has improved, and is essential for our future

09:47 - Old habits still dominate...but change is already occurring in a good direction 

14:03 - Cynicism in pool forums is hurtful to our industry

18:20 - Give the customer the service you would want if you were the customer

26:25 - Customers buy things online and ask service pros to install it

32:45 - Respect must flow both ways in a service relationship with a customer.

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