Calling in from Fashion in Helsinki

We report from Fashion in Helsinki, one of the most important fashion events in the Nordics. We attended both as collaborators with our Transformation Conference and as reporters at various shows and presentations. In today’s episode:

• Quick-fire interviews with representatives on EU laws, Marimekko’s new innovation hub, and SPINNOVA’s commercial-scale factory.
• Finland’s best designers and their runway shows
• The lively state of Finnish fashion and its cross-industry collaborations

Interviews held with:

Mauro Scalia, Director of Sustainable Businesses at European Apparel and Textile Federation, EURATEX, who did a much-liked keynote at our conference

Suvi-Elina Enqvist, Head of Innovation Works, Marimekko, on its new innovation hub.

Diana Balanescu, Global Brand Director at the innovative fibre company SPINNOVA, who talks about their first commercial-scale factory.

Juha Vehmaanperä, last year’s Young Design of the Year, who presented their latest collection in conjunction with our conference.

With: Konrad Olsson, Editor-in-Chief & Founder, and Johan Magnusson, Senior Editor.

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