Fashion marketing gets crushed by AI (with Erik Wikander)

We are speaking with Erik Vikander, co-founder and CEO of Wilgot, an AI-guided marketing platform that is redefining how content is created and scaled in the era of AI search.

In this episode we talk about:

• How AI is disrupting the traditional search model.
• Why brands need to adapt to new consumer search behaviors
• How investing in content can improve marketing effectiveness
• And why the role of creative direction will become more important than ever

Host:

Konrad Olsson, Editor-in-Chief, Scandinavian MIND

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Scandinavian MIND is a media platform and branding agency operating at the intersection of lifestyle industries and tech. 

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