How strategic content builds brands 

In this episode, we take cues from our latest insights piece on brand building. We dive deep into the need for a strategic storytelling platform in order to compete in a transformational world. 

We talk about:

• How technological and generational shifts have made the dominant marketing funnel redundant
• How to overcome the barrier of algorithms
• Why you should treat content formats as core brand resources 
• Plus, we look at best practices from the fashion and tech industries  

Hosts:

Konrad Olsson, Editor-in-Chief

Erik Olofsson Haavikko, Creative director,, 

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Scandinavian MIND is a media platform and branding agency operating at the intersection of lifestyle industries and tech. 

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