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Scandinavian MIND

Lindex learnings from implementing new materials

27 min8 november 2024

This is the fifth and final episode in our conversation series in collaboration with textile innovations company OnceMore.


We are speaking with:

  • Annette Tenstam, Strategy Lead Circularity & Environmental Sustainability, Lindex
  • Tina Lemke, Marketing Manager, OnceMore. 


In this episode, we talk about:

  • Key lessons Lindex has learned from implementing circular practices
  • How a collaboration with OnceMore has shaped Lindex's approach to sourcing and material innovation
  • The shift from a top-down to a bottom-up approach in driving sustainable change 
  • Advice for other fashion brands on scaling sustainable practices


Host: Konrad Olsson, Editor-in-chief and Founder of Scandinavian MIND. 



Scandinavian MIND is a media platform and branding agency operating at the intersection of lifestyle industries and tech. 


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