Why phygital is the future of fashion

We share a special report from Metaverse Fashion Week, where our fashion editor Oliver Dahle for the second time shares his boots-on-the-ground observations and insights. In this episode, we discuss:

• Why legacy brands like Hugo Boss, Tommy Hilfiger and Coach are still betting on the metaverse
• How this year’s cross-platform experience at Decentraland, Spacial, and Over enhanced last year’s version.
• How phygital has become the new buzzword in digital fashion
• And which up-and-coming designers are doing the most creative stuff

Show notes:

Is Metaverse Fashion Week here to stay? We returned for its second edition

Five industry insiders define the potential of digital fashion brands

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With: Konrad Olsson, Editor-in-Chief & Founder, Oliver Dahle, Editor-at-Large, and Erik Sedin, Junior Editor.

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