Throughout society men are being taught that learning to find a high quality partner isn't that important, and will just 'happen' naturally down the line.
But increasingly, men are becoming frustrated with their dating lives because they don't know how to talk to women.
We invest 100s of thousands in our career but never think to invest in learning to attract better women into our lives.
En liten tjänst av I'm With Friends. Finns även på engelska.