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Brauer on EV Buyers: Not "Convinced Yet," Loss of Tax Credit

6 min5 augusti 2025

Karl Brauer joins Diane King Hall to discuss Rivian (RIVN) ahead of earnings. He dives into the reasons why EV sales are struggling in the U.S. and what it means for companies like Rivian, Tesla (TSLA), Lucid (LCID) and traditional automakers. Karl touches on the loss of the EV tax credit and how it weighs on pricing for EV companies. He says multi-car households, climate regions and functionality continue to lead EV buying trends but says there's still hesitancy among most buyers.


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