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Ca$htag$: Bullish on Ulta Beauty (ULTA) Holiday Sales

10 min4 december 2025

Likefolio’s Landon Swan shares their visits data for Ulta Beauty (ULTA), saying it is doing “very well” even as some newer brands outpace their growth. It is nearly neck-and-neck with Sephora in their data, and Landon thinks that their higher-end brands will continue to do well. “I think they’re in a really good position,” he adds, and notes that there’s “always a big spike” in the holiday shopping season not yet reflected.


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