Ca$htag$: DKS After FL Deal

Likefolio’s Megan Brantley breaks down their data for Dick’s Sporting Goods (DKS), which announced the acquisition of Foot Locker (FL) yesterday. She notes a double-digit dip in year-over-year visits, vs Foot Locker beginning to outperform. “I’m not certain there’s a ton of overlap” in DKS and FL customers, she argues, so the deal is expanding their total client pool.

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