Ca$htag$: Meta Platforms (META) AI Push Juicing Ad Revenue

Likefolio’s Megan Brantley compares Meta Platforms (META) to Spotify (SPOT) in its use of AI around content. She thinks Zuckerberg going “all in” on AI is starting to bear fruit, especially for its ad segment. She calls its “massive” ad platform a huge propeller for the business, and “sees signs” of higher engagement from consumers, particularly on Instagram. Megan expects it to be a “very large winner” in ads overall.

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