Consumer Spending Shifts: Cash-Strapped Americans Embrace 'Better for You' Brands Like GIS & KHC

Rogers Healy says two consumer trends are defining the year so far. First, cash-strapped Americans are dialing back on non-essential spending due to rising prices and economic uncertainty. Second, the "better for you" movement is here to stay, with shoppers demanding more transparency from brands like General Mills (GIS) and Kraft Heinz (KHC), which are already adapting by eliminating artificial ingredients and cleaning up their labels.

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