Cracker Barrel's (CBRL) "Bruise or Break:" Importance of Brand Identity

Adam Horlock says the Cracker Barrel (CBRL) sell-off and subsequent rebound was about more than changing and unchanging the logo — it's about brand identity. He talks about where the company went wrong and the lessons Cracker Barrel can take away from the story that garnered national attention. The biggest lesson Adam has for the company: listen to your customer base.

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