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Schwab Network

E-Commerce Gains Share as Retailers Battle for Consumers

8 min18 juni 2026

Amanda Lai says retail sales continue to defy expectations, with strong growth across categories despite inflation and higher fuel costs. She points to resilient consumers and a sustained shift toward e-commerce, driven by value and convenience. Retailers are competing across channels, from direct-to-consumer to platforms like Amazon (AMZN), Walmart (WMT), and Target (TGT), to capture demand.


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