GoDaddy (GDDY) CFO on How AI Tools are Lifting Traffic to Small Businesses

Mark McCaffrey, CFO of GoDaddy (GDDY), discusses their latest AI tools for microbusinesses after introducing their first in 2023. He calls entrepreneurs “resilient” over business cycles even as tariffs hit companies of all sizes. He discusses how they’ve moved from their original “one-stop-shop” AI tool to what else they can offer business clients. He looks at GoDaddy data showing higher traffic as a result and other benefits.

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