How the ETF Industry Has Evolved & Popularized

Jillian DelSignore tracks ETF inflows for the first half of 2025. “I like to think about ETFs as exposures…and those exposures have really evolved over time.” ETF wrappers democratize investing, she posits, because they can give investors easier exposure to complex institutional strategies like options. She also looks at the rise of active ETFs and how that has changed the sector.

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