Inflation Shifts and Consumer Backlash: MSFT, SAM, BF/B in the Crosshairs

Eddie Yoon breaks down the latest data on the consumer, citing flat PCE and disposable income growth despite inflation headwinds. He believes the 2% inflation rate is "far behind us," and 3% will become the new normal, driven in part by surging energy costs and AI-driven demand. Yoon also notes the potential for a consumer backlash against big tech companies like Microsoft (MSFT), which are driving up energy costs while cutting high-paying jobs. He sees a generational shift in spending habits, with younger consumers favoring experiences and sustainable living over traditional categories like alcohol, which could spell trouble for companies like Boston Beer Company (SAM) and Brown Forman (BF/B).

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