LEVI Earnings: Is Denim Cool Again?

Sucharita Kodali reacts to Levi (LEVI) earnings and the return of denim as a trend. “The question about tariffs has been in the retail ecosystem for ten years now,” Sucharita says, and so Levi has taken steps to diversify its production already. She also thinks consumers remain strong and spending, benefitting the company – and social media influencers are going global, making fashion trends broader. However, because of its competitive market, she doesn’t think it can pass through price increases to consumers.

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