Lovesac (LOVE) CEO on Using AI, Pop Culture, and Authenticity in Marketing

Shawn Nelson, CEO of Lovesac (LOVE), joins Nicole to discuss their 2Q report. The consumer has been “pretty tough” since the pandemic, Shawn says, but argues Lovesac is beating competitors and is beginning to see an upswing. He touts the launch of their new Snugg couch and how new and updated products are still compatible with older models. Shawn also discusses how Lovesac is using AI in their marketing and for corporate efficiency. He talks about Lovesac’s strategies for establishing a brand and embedding themselves in the popular culture.

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