LULU Lost Its 'Cool Factor,' Losing Ground to U.S. Competition

Lululemon (LULU) is "no longer the cool kid on the block," says Megan Brantley. Likefolio's data in the retail space shows how interest in Lululemon slowed significantly compared to competitors like Hollister, Alo Yoga and Rhone. The earnings bar is low for the stock but Megan worries that the bar can fall even lower. If she were the CEO, Megan says she would work to improve brand perception and recover Lululemon's "cool factor."

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