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Lululemon (LULU) Facing ‘Difficult Holiday Period’ But Adds AI to Cut Returns

8 min12 december 2025

David Swartz and Sender Shamiss dig into Lululemon (LULU) earnings. David notes that it is facing a difficult 4Q, pressured by “significant discounting” as it tries to get rid of high levels of excess merchandise. He expects a “difficult holiday period” for the company while others are more successful. Sender looks at its integration of AI to cut returns and says it’s “extremely important” to adopt technology from supply chain to stores.


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