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Nasdaq August Retail Trading Flows Favor ‘Digital Utilities’

9 min3 september 2025

Jillian DelSignore from Nasdaq recaps their August retail trading flows. She notes two themes of interest: flows into sectors like cybersecurity & AI, which she argues are “digital utilities,” and flows into banks, with “strong, strong momentum” behind the KWEB ETF. Jillian also explains aggressive flows into QQQI as she discusses what retail traders were buying in August. She explores educational resources for ETF investors and why they are critical for any market participant.


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