New, Different, Innovative, Trending: Popinsanity CEO on the Gourmet Snack Market

Aaron Zulter, CEO of Popinsanity, a gourmet popcorn shop, explains what’s driving the artisanal snack market. He says consumers are becoming more educated about what they’re consuming, and are looking for “new, different, innovative and trending.” He discusses how tariffs have impacted his business, although he emphasizes Popinsanity tries to source domestically.

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