Psychology of Spotify Wrapped: Why It's a Marketing Success

More than 200 million Spotify (SPOT) users interacted with Spotify Wrapped within its first 24 hours, says MichaelAaron Flicker. He explains that there's a lot that goes into the campaign that has users coming back to it every year. In his breakdown, MichaelAaron explains how Spotify navigated marketing "flops" that paved the way to what became a social media phenomenon.

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