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Pumpkin Spice Latte Gives SBUX "Best Week of Sales Ever"

8 min2 september 2025

Starbucks (SBUX) CEO Brian Niccol says the company had the "best week of sales ever" after launching its fall menu. It includes — you guessed it — the pumpkin spice latte. Marley Kayden talks about the rise of the company's signature drink and how it added caffeine to quiet headlines recently surrounding Starbucks. Tim Biggam offers an example options trade for the coffee giant.


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