Retail Trends Around Easter Holiday: Brighter Than Expected?

Vivek Pandya spotlights Easter shopping trends as consumers hunt for deals and time purchases more carefully. He sees an uptick in spending around the holiday, explaining why shoppers seem to be willing to spend more than usual this year. He cites a 1000% uptick in buying plastic eggs, though a lower rate of growth for candy. Vivek discusses which segments consumers are willing to pay more for, and which they’re pulling back on.

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