"Sunk Cost Fallacy:" How Amazon Capitalizes on Prime Days

38% of U.S. shoppers use Amazon (AMZN), says MichaelAaron Flicker, and he expects many of those shoppers to take advantage of the company's latest Prime days happening this week. He explains how the Mag 7 company uses the "sunk cost fallacy" to encourage people to stick with Amazon Prime and buy more. He also weighs how Amazon's staying power can persist for years down the road.

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