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Schwab Network

Using Founder-Led Companies in ETFs & Portfolios

7 min1 juli 2026

Lauren Cassidy, co-founder of Founder ETFs, explains how her firm selects companies for financial products. She explains why she believes founder-led companies tend to perform stronger compared to peers. Lauren also makes the case that AI will change the way many of these companies operate and explains how it will affect which stocks her firm selects for portfolios, including tech-led companies like SpaceX (SPCX) and Palantir (PLTR).


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