Achieving Sustainable Competitive Advantage in Organisations: Happiness Management

Sustainable Development Goal 12 refers to responsible production and consumption. Professor Rafael Ravina-Ripoll at the University of Cádiz in Spain and his colleagues (Luis Bayardo Tobar-Pesantez, Estela Núñez-Barriopedro and David Almorza-Gomar) have addressed a lack of research and understanding in the literature about how management models based on happiness management can help promote sustainable and ethical development in the COVID-19 era.