What Makes Great Orators’ Speeches Effective and Persuasive?

Since ancient Greek civilization, we have sought to identify what makes some people more effective and persuasive orators than others. Studies have suggested that this might be related to rhythmic patterns in certain speech, but evidence is limited. Dr. Ceccherini-Nelli of the University of Alberta conducted a study with his colleagues to explore this. They looked at the patterns present in political speeches and conducted experiments to determine their effects.