SLICES: Did World Cup Expansion Bring Home the Bacon?

The World Cup already felt like the biggest sporting event on the planet.

Then this year, they expanded from 32 teams to 48. More countries involved, sixty percent bigger than the last tournament, and the advertising budget to go with it.

If it wasn’t broken, why did they meddle with success?

Scott and A take a look at the pros and cons of this expansion. 

— Slices is created by Scott Sigler and A B Kovacs

— Produced by Steve Riekeberg

— Production Assistance by Allie Press

— Copyright 2026 by Empty Set Entertainment 

Don’t know about you, but sometimes I expand for the better, too!

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