Diana Hong-Elsey, Head of Global Creative at Benefit / LVMH - Live from Cannes Lions 2025

In this conversation, Gully Flowers interviews Diana, with Jake Neske perched off camera.

Diana is a creative leader with extensive experience in both agency and brand environments. They discuss her journey from a designer to a creative director, the importance of creative briefs, and the evolving media landscape, particularly the impact of platforms like TikTok. Diana emphasizes the need for collaboration between agencies and brands, the significance of mentorship for young talent, and her vision for a creative culture that values innovation and personal connection. The discussion also touches on the future of creativity in business and the legacy Diana hopes to leave behind.

Chapters

00:00 Introduction to Creative Leadership

02:49 The Journey from Agency to Brand

06:10 Navigating the Evolving Media Landscape

08:59 The Role of Agencies in Modern Marketing

11:54 The Importance of Collaboration and Mentorship

15:04 Experiential Marketing and Community Building

17:50 The Future of Creativity in Business

21:00 Finding and Nurturing Young Talent

23:46 Creative Processes and Innovation

26:54 Legacy and Personal Values