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Second Wind by AKA
Second Wind by AKA

“Every Idea Starts With a Song” - Jaime Robinson on Emotion, AI, and the Future of Creativity

38 min•4 november 2025

Om avsnittet

What if every great idea started with a song?

Before writing a word or pitching a concept, Emmy-winning creative Jaime Robinson (Co-Founder and CCO of JOAN) finds a song that makes her feel exactly what she wants others to feel.

In this episode, Jaime joins Gully Flowers and Kerrie Finch to talk about:

  • Building JOAN into one of the most admired independent agencies in the world

  • How emotion (not strategy decks) powers the best creative work

  • The story behind the Womanikin — a life-saving design that changed CPR training forever

  • The future of creativity in the age of AI, and what it really means to “win for humanity”

  • Why the next generation of creatives deserves new ways in

A conversation about feeling first, leading boldly, and building work that actually matters.

🎙️ Second Wind — candid conversations with the most creative minds in business.

Second Wind by AKA med Gully Flowers, Kerrie Finch, Jake Neske finns tillgänglig på flera plattformar. Informationen på denna sida kommer från offentliga podd-flöden.