Gerry Graf: The GOAT of Advertising on Skittles, Snickers, and Selling Weird Ideas

He’s the mind behind Taste the Rainbow.

The man who convinced Mars, Unilever, and half of Madison Avenue to take creative risks — and made the weirdest, funniest, most unforgettable ads in history.

In this episode of Second Wind, Gully Flowers and Jake Neske sit down with Gerry Graf - founder of Barton F. Graf and SLAP Global, and the creative force behind Skittles Pinata, Starburst Little Lad, You’re Not You When You’re Hungry, and Ragu: Long Day of Childhood.

They unpack how Gerry made it all happen:

– How Skittles went from safe to surreal

– How “You’re Not You When You’re Hungry” was launched

– What it takes to sell bold work inside giant corporations

– The secret to making brands funny and effective

– How one brief, one risk, and one rule changed advertising forever

A 39-minute masterclass in creative conviction — and a reminder that great ads aren’t written, they’re fought for.

🎙️ Second Wind is known for candid conversations with the biggest names in the business.

#GerryGraf #Advertising #Creativity #SecondWind #Marketing #Skittles #Snickers #Starburst #Ragu