The 2025 Reputation Design Awards: Who Actually Built It in Advertising

This episode of Second Wind breaks from our usual interviews to reflect on 2025 and the people who actually built reputation in the advertising industry.

We introduce a set of intentionally made-up awards to recognize the agencies and marketers who stood out this year. The slow burns. The breakout hits. The teams that thrived in chaos. The ones who made invisible work visible.

Along the way, we talk about what reputation really compounds today.

Point of view. Taste. Talent. Timing.

And why memorability is no longer accidental.

If you care about where advertising is headed, and what actually lasts, this episode is for you.