“The brief should pick a fight” — Peter Giorgi, SVP Marketing at Rocket | LIVE FROM SXSW

Peter Giorgi has led marketing for some of the world’s most recognized brands, from Bacardi to Celebrity Cruises, and now as SVP of Marketing at Rocket.

LIVE from SXSW, he joins Second Wind to share what it really takes to lead with bravery and creativity in a world obsessed with data.

In this conversation, Peter reflects on:

• Reinventing Bacardi while staying true to its heritage

• How Celebrity Cruises found cultural relevance through bold ideas

• Why the best briefs should “pick a fight”

• The role of instinct in an industry ruled by metrics

• What bravery looks like in marketing leadership today

A candid conversation about risk, reinvention, and the art of creating brands people actually care about.