The Riskiest Thing Brands Can Do Is Be Ignorable - Greg Hahn, Founder of Mischief USA on Second Wind

Greg Hahn - Chief Creative Officer and co-founder of Mischief - joins Second Wind to unpack the art of creating work that’s as fun as it is fearless. From his early days in psychology and journalism to leading one of the most awarded agencies in the world, Greg shares how Mischief built a culture where risk-taking thrives.

In this episode, Greg reflects on:

• The journey from psychology to advertising—and what that brings to creativity

• How to build safe spaces that encourage brave, culture-shaping ideas

• The role of strategy in helping clients embrace bold work

• The impact of AI on creativity and the future of the industry

• Why fun, authenticity, and legacy matter in creative leadership

A candid conversation about creativity, culture, and the mischievous spirit that keeps advertising alive.