Wes ter Haar, Co-Founder of Monks (MediaMonks) on AI, Leadership, and the Future of Agencies

In this episode of Second Wind, Wes ter Haar the Co-Founder of MediaMonks, reflects on how digital marketing has evolved, the role of AI in reshaping the industry, and why cultural values and leadership matter more than ever.

From scaling MediaMonks from a local shop to a global powerhouse, to navigating today’s AI-driven transformation, Wes shares lessons on:

• Adapting to the shifting digital landscape
• The pressures and opportunities AI creates for agencies and marketing teams
• How leadership by example and cultural values define long-term success
• Why agencies must rethink business models to stay relevant in the future

This is one of the most important conversations we’ve had on creativity, leadership, and the business of marketing in decades.

👉 Share this with a friend in the industry who’s thinking about AI, growth, and the future of agencies.