Sveriges mest populära poddar
Second Wind by AKA
Second Wind by AKA

Why Great Ads Feel Like Childhood Memories | Marques Gartrell, W+K

1 tim•26 maj 2026
Logga in för att spara

Om avsnittet

Marques Gartrell is Co-CCO of Wieden+Kennedy New York, the agency behind work for Nike, McDonald’s, Delta, and Michelob Ultra.

In this episode of Second Wind:

  • how the Travis Scott meal started from a tweet
  • why the Grimace Shake became internet folklore
  • how W+K made “Horizontal Breakfast” in 7 days
  • why brands are competing with childhood memories
  • what young creatives get wrong
  • why Marques still keeps Photoshop open

A conversation about culture, instinct, taste, speed, and making work people actually carry around with them.

The best work stops feeling like advertising and starts feeling like part of someone’s life.

Fler avsnitt

Visa alla avsnitt av Second Wind by AKA

R/GA’s Tiffany Rolfe on Reinventing an Iconic Agency and the Future of Advertising

40 min

How Creatives Thrive Inside Big Companies | Amazon’s Darryl Mascarenhas

46 min

Aaron Starkman: “I Was Fired Three Times. It F*cked With Me.” | Rethink, Creativity & AI

54 min

Why General Motors Hired a Creative Who Refused to Pick a Lane | Nico Poalillo

28 min

Adam Ferrier: Why Advertising Needs to Stop Making Ads

40 min

Pancho Cassis: The Guy Behind Moldy Whopper on Why Most Advertising Gets Ignored

38 min

Inside Cannes Lions & Effie: Paul Kemp-Robertson on What Wins in Advertising Now

39 min

Stop Making Ugly Noise: Justine Armour on AI, Creativity & Great Advertising

30 min

The Myth of the “Normal User” | David Vogel on AI, Accessibility & Designing for Real People

35 min

Why Brands Must Refound Themselves in the Age of AI | Craig Elimeliah, Code and Theory

53 min

Second Wind by AKA med Gully Flowers, Kerrie Finch, Jake Neske finns tillgänglig på flera plattformar. Informationen på denna sida kommer från offentliga podd-flöden.